Population of Australia: 23,000,000. Mobile Subscribers: 31,000,000 (c. 135% of population)

    • Mobile Entertainment: YES
    • Charity: NO
    • Adult Content: Glamour only
    • Dating & Chat: YES
    • Streaming Services: YES
    • Lottery / contest: YES
    • Gambling: NO
    • Subscriptions: DOUBLE OPT-IN

The Mobile Premium Services (MPS) Code defines the rules and is enforced by the Australian Communications and Media Authority (ACMA) who can apply sanctions for breaches, including fines. The MPS code is maintained by the Communications Alliance, and is available on their website at http://www.commsalliance.com.au/Activities/mps.

Regulatory Characteristics:

  • detailed prescriptive terms for general advertising and service operation
  • supplementary requirements in individual areas such as competitions, subscriptions and advertising
  • general compliance is enforced by the carriers and their monitoring providers
  • carriers have their own policies which apply over and above general industry rules