Population: 194,000,000    Mobile Penetration: 110%    Smartphones: 23%

    • Mobile Entertainment: YES
    • Virtual Gaming: YES
    • Adult Content: Glamour Only
    • Dating & Chat: YES
    • Streaming Services: YES
    • Charity: YES
    • International calling payment: NO
    • Subscription: YES

Regulatory characteristics

  • Double opt-in, with tick-box plus MSISDN entry box
  • Largest MNOs are Vivo (Telefonica), TIM, Claro (America Movil), Oi
  • Complex tax regulations mean that many content providers choose to have a local entity