Population of Egypt: 95.7 million. Mobile Subscribers: 97.2 million (102% penetration rate)
- Mobile Entertainment: YES
- Online Gaming: YES
- Adult Content: NO
- Dating & Chat: YES
- Streaming Services: YES
- Lottery / contest: NO
- Gambling: NO
- Subscriptions: YES
There are three operators in Egypt, Vodafone, Etisalat and Orange with the latter enabling header enrichment so all flows on Orange are click flows.
Key requirements include
- Similarly to other countries in MENA, adverts on adult content are strictly forbidden.
- Merchants should comply with local regulators and requirements from operators.
- Prices must be clear and prominent on landing pages.
- Merchants should not make use of misleading flows, fake ads or any other misleading practices.
- The market is open to all types of billing frequencies – daily, weekly or monthly.