Population of Egypt: 95.7 million. Mobile Subscribers: 97.2 million (102% penetration rate)

    • Mobile Entertainment: YES
    • Online Gaming: YES
    • Adult Content: NO
    • Dating & Chat: YES
    • Streaming Services: YES
    • Lottery / contest: NO
    • Gambling: NO
    • Subscriptions: YES

There are three operators in Egypt, Vodafone, Etisalat and Orange with the latter enabling header enrichment so all flows on Orange are click flows.

Regulatory Characteristics

Key requirements include

  • Similarly to other countries in MENA, adverts on adult content are strictly forbidden.
  • Merchants should comply with local regulators and requirements from operators.
  • Prices must be clear and prominent on landing pages.
  • Merchants should not make use of misleading flows, fake ads or any other misleading practices.
  • The market is open to all types of billing frequencies – daily, weekly or monthly.
Note
The information above is correct at the time of publication, but seek specific advice prior to launching or running a service.