Population of France: 62,900,000. Mobile Subscribers: 66,000,000 (c. 105% of population)
- Mobile Entertainment: YES
- Charity: YES
- Adult Content: YES
- Dating & Chat: YES
- Streaming Services: YES
- Lottery / contest: LICENSE
- Gambling: LICENSE
- Subscriptions: YES
Premium SMS services are governed by the SMS+ Guidelines, a code of conduct drafted at AFMM headquarters by the mobile operators and providers.
The official English translation in PDF format can be downloaded by clicking the link below:
The French premium services market benefits from a good degree of self-regulation. There is strong co-ordination between in the form of bodies dedicated to the development of premium services (the Association SMS+, the AFMM and the Association internet+).
In 2008, with government impetus, the mobile operators, in conjunction with AFMM, developed the whistle-blowing service 33700 and its information website: http://www.33700-spam-sms.fr/. Users were invited to forward on any spam to this number.
Merchants are accountable for all promotional activity from “First promotional contact”. This means affiliate activity needs to be monitored.