Population of UAE: 9.27 million. Mobile Subscribers: 18.7 million (c. 209.8% penetration)
- Mobile Entertainment: YES
- Online Gaming: YES
- Competitons: LICENSE
- Adult Content: NO
- Dating & Chat: YES
- Streaming Services: YES
- Lottery / contest: NO
- Gambling: NO
- Subscriptions: YES
Launching VAS services in UAE legal requirements
In order to host a VAS service in UAE, the partner must complete a specific legal documentation. Through partnership with a local specialist, Empello can arrange for assistance, and allow you to focus on your launch.
- There are two mobile operators: DU and Etisalat, each operator has its own rules and approvals.
- All VAS landing pages are hosted by the operators/aggreagtors. Merchants could obtain an approval from the operator/aggregator in order to host their VAS service as long as it meets the TRA guidelines.
- The subscription is a mixture of double opt-in and OTP depending on the merchant’s compliance record and the operator’s rules.
- Main type of services are: Videos; Games and Mixed contents.
Please do not hesitate to contact us, should you have any questions.