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Happy 5th Birthday, Empello !

In Empello by Empello

On Friday 7th July, we celebrated 5 years since Empello was established. As far as we know, we are the first company to monitor 3G ad network advertising, with a …

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New Optus rules in Australia

In Empello by Empello

Optus has announced new requirements in Australia, which will be enforceable from the end of April. Below we summarise some of the key updates, although this is not intended as detailed legal advice.