Empello helps its clients to monitor
advertising flows leading to their own services
their competitors’ advertising
advertising across a whole market or geographical territory
Many of our clients wish to employ affiliate marketing networks, whilst keeping risk profile to a minimum. Empello is able to scan any given market and report on affiliates who are linking to a client’s services. Often this is the only way of monitoring affiliate marketing given the closed nature of affiliate networks.
When Empello discovers an affiliate who is passing traffic to the client’s services, it records the flow (screenshots and URLs) and shares this data with the client by means of a bespoke portal.
Hence we enable our clients to take appropriate action against any affiliates who are breaching guidelines. In this way it is possible to benefit commercially from affiliate marketing, whilst minimsing the regulatory and legal risk.