Empello delivered a revolutionary web-based system to handle reservation of SMS Shortcodes across UK Mobile Operators.

shortcodesThe UK MNOs 3, O2, Orange, T-Mobile and Vodafone oversee reservation of SMS and other Shortcodes for Brands, Broadcasters and Content Providers.

The process had been managed manually, necessitating many hours of telephone and email communication, alongside unwiedly spreadsheets and hand-written notes.

Empello worked closely with the client organisation to understand their requirements, and developed and deliverd an automated system to provide up-to-date information on Shortcode availability, and handle enquiries, reservations and confirmations.

Increased efficiency and automation resulted in vastly improved time-to-market for clients, reduced errors and the freeing up of around 4 FTE across MNO organisations.

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