FraudScan monitors the entire customer journey from ad banner or social post through to payment page, providing comprehensive detection of fraudulent advertising campaigns and non-compliant advertising flows.
Our monitoring and testing is undertaken via an effective combination of in-depth analyst research and automated monitoring tools.
Empello operates a fleet of local test equipment in each country where we are active which is connected to all mobile networks. This ensures that our advertising monitoring and service tests represent a proper local experience exactly as a mobile user in that country would experience.
The in-country hardware is connected to our test centre in London, where a fully trained, native speaking Compliance Analyst performs in-depth research and analysis of the customer journey across a range of digital channels, as well as supervising all monitoring and testing by our automated monitoring tools and our operations team in Asia.
