Over the first half of 2021, FraudScan has monitored and tracked over 400,000 VAS journeys in 24 markets around the world to find and stop visible advertising fraud.
During the same period, FraudStop has blocked over 55 millions of fraudulent transactions in over 30 countries around the world. This has given us a unique insight into emerging trends in the global VAS landscape.
Empello’s mid-year review seeks to evaluate emerging trends in the VAS market in 2021 and identify new threats to the industry. It also provides country updates on some of the key markets Empello covers.