To support its rapid growth in the Middle East & North Africa (MENA) region, Empello has established a fully owned subsidiary in Sharjah Media City, United Arab Emirates (UAE).
To head the local office, Empello announces the appointment of Rishad Rasheed as Regional Director MENA, Empello. Rishad will be based full-time in UAE, and his responsibilities include management of existing clients as well as business development projects. Rishad’s appointment signifies Empello’s commitment to its customers for this region.
Rishad joins from TIMWE, where he managed the Master Aggregator relationship with mobile operator du. Rishad has an in-depth understanding of the VAS market across the region, and he understands the key players throughout the ecosystem – from mobile operator to content provider/ merchant.
The MENA region has well-established VAS markets, with significant revenue potential. At the same time there is a widespread understanding that in these sensitive markets, it is essential to manage ad networks and affiliates properly.