Empello rolls out FlowChecker traffic validator

In Empello by Empello

After having proved a great success for its launch client, Empello is now making available to the wider market its unique solution for validating consumer opt-in and traffic flows.

FlowChecker provides a definitive record of consumer actions by hosting relevant pages and site elements on its own server infra-structure. By controlling the key elements of the consumer journey, FlowChecker provides a robust and tamper-proof record of consumer actions.

The service meets the requirements of UK regulator PhonepayPlus for independent validation of consumer journeys.

FlowChecker applications include:

  • validation of consumer opt-in for purchases and marketing consent
  • independent record of PIN flow transactions
  • adherence to Consumer Contract Regulations (EU, 2014)

Proven technology

The FlowChecker technology has been used extensively by Empello’s client SB7 Mobile during 2015 in several live commercial services, and has proved itself as a highly effective, user-friendly solution.

Jonny Brown of SB7 comments: “FlowChecker is a vital part of our marketing toolkit. It gives us a truly independent validation of what the consumer saw and how they progressed with the flow, including any opt-ins and purchase decisions.”

Scalable, Fast to implement, Easy to manage

The FlowChecker platform is purpose built to match the needs of high volume content delivery and is easy to integrate with merchant flows and systems.

FlowChecker is managed via a simple to use control panel, which enables real-time configuration and reporting – for both compliance and marketing purposes.

The service is fully monitored and supported 24×7.