Empello strengthens Discovery and Test team in London

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The Empello Discovery and Test team in London has been boosted by the addition of Sam Graham and Aleksandra Ziolkowska. Sam took up his position two weeks ago and Aleksandra joins today.

Together with David, Danuta, Angel and Gail, the team of six are well equipped to monitor advertising as well as test services both in the UK market and across the world.

Thanks to innovative technology Empello can remotely access and control mobile handsets in all foreign markets where it operates. This ensures the London test team has access to a local 3G user experience, including:

  • carrier-specific banner advertising and affiliate marketing
  • installation of apps
  • full billing information

This capability is supplemented where necessary with in-country personnel, ensuring that Empello has sufficient resource both for routine monitoring as well as to cover short-term or urgent requirements.

Current areas of focus for Empello’s test team include

  • in-app banner advertising
  • affiliate marketing
  • service operation and billing
  • malware such as “chargeware” recently discovered by our team

If you would like to see and discuss these Discovery and Test capabilities we’d be happy to welcome you at our office in Domingo Street, London EC1 – either in person or via video call.


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