Misleading / Untrue flow
“You have won a prize”, “Your phone has 7 viruses”, “Share on Whatsapp to get free service”
False promise to get games credits, Paypal hack, Whatsapp hack, Instagram followers if you subscribe to service
Advertising looks like it is from Whatsapp, Facebook etc
FraudScan monitors all traffic sources including social media
Empello’s FraudScan solution monitors and records the full customer journey, from initial ad banner or social post, through to the payment page.
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Every journey is monitored and recorded on Empello’s workflow management portal.
In each country where we are active, Empello has local test equipment which is connected to all mobile networks. This ensures that our advertising monitoring and service tests represent a proper local experience.
The in-country hardware is connected to our test centre in London, where the relevant Compliance Analyst supervises all monitoring and testing. The team in London is also supported by in-country personnel.