
FraudStop is more effective than just blocking. It protects millions of users from invisible payment fraud
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Fighting Fraud
Best-in-class Protection against
- In-app malware
- Bot traffic
- iframe masking
- MSISDN injection
- Backdoor fraud
- Fraudulent or non-human traffic
Efficacy of on-page protection is verified by Empello’s external monitoring system FraudScan

Driving ROI
Analyse traffic source quality
- Accurately identify bot vs human visits
- Detect proxy traffic
- Reduce consumer complaints and cost of refunds
- Understand drivers of conversion rate
- Optimise traffic source cost and quality (without revealing to Empello your publishers and ad networks)
- IP validation
- Device fingerprinting
- Click behaviour & User
interaction monitoring - Bot detection (server
traffic used in backdoor
fraud & MSISDN injection)

- App blocking, using FraudScan
- framing
- Suspicious traffic sources
Fraudstop
unique AI uses data from Fraudscan

FraudScan monitors real-world user journeys
- The first and largest DCB/VAS
threat detection network in
the world - Automated & human monitoring
- Deployed in 30 countries
- Over 50,000 ad campaigns
per month