Improved Claro flow now available in Colombia

In Empello by Empello

There is good news for the PRS market in Colombia. Over the past 6 months Empello had noticed reduced interest from clients as well as lower levels of marketing, due to the introduction of a payment flow which required SMS confirmation.

Now the Claro network has made available a new two-click flow which can be completed in the same browser session, without the need for SMS interaction, and hence conversion rates are greatly increased.

The combination of this improvement, together with the inherent attractiveness of Colombia as the fourth largest economy in Latin America, means that content providers may wish to take a second look at this market.