Facts & Figures:

  • The total population in Brazil was estimated at 208.5 million people in 2018, according to the latest census figures. Their mobile penetration rate is of 110.55%.
  • 4 Major mobile operators: Vivo (Telefonica), Claro (America Movil), TIM (Telecom Italia) and OI.
  • The Total number of mobile subscribers is around 231 million being 225.8 million from the 4 major operators mentioned above with VIVO being the network with most users.

Flows & Rules:

  • MEF v3.0 is the specific code of conduct for the mobile networks operating in Brazil supported by national regulator Anacom.
  • 2 click flow Opt-in method with API header enrichment on TIM, Vivo. Claro operating only under pin-flow. OI with only on-portal services.
  • Complex tax regulations mean that many content providers choose to have a local entity.
The information above is correct at the time of publication, but seek specific advice prior to launching or running a service.