Population of France: 62,900,000. Mobile Subscribers: 66,000,000 (c. 105% of population)

    • Mobile Entertainment: YES
    • Charity: YES
    • Adult Content: YES
    • Dating & Chat: YES
    • Streaming Services: YES
    • Lottery / contest: LICENSE
    • Gambling: LICENSE
    • Subscriptions: YES

Premium SMS services are governed by the SMS+ Guidelines, a code of conduct drafted at AFMM headquarters by the mobile operators and providers.

The official English translation in PDF format can be downloaded by clicking the link below:

Regulatory Characteristics:

The French premium services market benefits from a good degree of self-regulation. There is strong co-ordination between in the form of bodies dedicated to the development of premium services (the Association SMS+, the AFMM and the Association internet+).

In 2008, with government impetus, the mobile operators, in conjunction with AFMM, developed the whistle-blowing service 33700 and its information website: http://www.33700-spam-sms.fr/. Users were invited to forward on any spam to this number.

Merchants are accountable for all promotional activity from “First promotional contact”. This means affiliate activity needs to be monitored.

The information above is correct at the time of publication, but seek specific advice prior to launching or running a service.