Facts and Figures:
- Myanmar’s population is 54.28 million based on the data provided by Worldometers.
- According to the data provided by the World Bank Group, there are 90 mobile subscriptions per 100 people in Myanmar as of 2017.
- The number of mobile operators has increased from one to four over the past few years, which dramatically increased the market competition.
- There are four mobile operators: MPT, Telenor, Ooredoo and MyTel, and each operator has their own guidelines and regulations.
Flows and Rules:
- All VAS landing pages are hosted by operators or aggregators.
- The subscription flow is mainly 1 click flow/MSISDN flow, where users can subscribe without leaving the offer/landing page. They can simply click accept/confirm on the landing page to subscribe to the content.