Facts & Figures:
- UAE population in 2019 is 9.68 million. Where it has the highest smartphone adoption rate in the MENA region. The total number of subscriptions is 9 million for du network and 10.7 million for Etisalat network where the penetration is 228%.
- According to the data provided by the World Bank there are 211 mobile subscription per 100 people in UAE.
- There are two mobile network operators: du and Etisalat, each operator has its own guidelines and regulations.
Flows & Rules:
- In order to host a VAS service in UAE, it requires specific legal documentation. Through partnership with a local specialist, Empello can arrange for assistance, and allow you to focus on your launch.
- All VAS landing pages are hosted by the operators / aggregators. Merchants need to follow the guidelines in order to host their VAS services.
- Major aggregators operating in UAE are: TIMWE and Comviva.
- The subscription flow is mainly an OTP flow on both operators, as at May 2019.