Population of UAE: 9.27 million. Mobile Subscribers: 18.7 million (c. 209.8% penetration)

    • Mobile Entertainment: YES
    • Online Gaming: YES
    • Competitons: LICENSE 
    • Adult Content: NO
    • Dating & Chat: YES
    • Streaming Services: YES
    • Lottery / contest: NO
    • Gambling: NO
    • Subscriptions: YES

Launching VAS services in UAE legal requirements

In order to host a VAS service in UAE, the partner must complete a specific legal documentation. Through partnership with a local specialist, Empello can arrange for assistance, and allow you to focus on your launch.

Regulatory Characteristics:

  1. There are two mobile operators: DU and Etisalat, each operator has its own rules and approvals.
  2.  All VAS landing pages are hosted by the operators/aggreagtors. Merchants could obtain an approval from the operator/aggregator in order to host their VAS service as long as it meets the TRA guidelines.
  3. The subscription is a mixture of double opt-in and OTP depending on the merchant’s compliance record and the operator’s rules.
  4. Main type of services are: Videos; Games and Mixed contents.

Please do not hesitate to contact us, should you have any questions.

The information above is correct at the time of publication, but seek specific advice prior to launching or running a service.