Facts & Figures:

  • The UK population in 2019 is 66.919.087.
  • Mobile Operators and Market Share (The UK Mobile penetration is 130%)
    • EE 31%
    • O2 22%
    • Vodafone 21%
    • Three 11%
    • Virgin 8%
    • Other MNOs 7% (Tesco, ASDA, Sky, GiffGaff, Lebara etc.)

Flows & Rules:

  • The UK is regulated on a day-to-day basis by Phone-Paid Services Authorities (PSA).
  • All services are hosted by aggregators or merchants. Content providers must comply with PSA Code of practise, PFI Scheme rules and carrier mandates.
  • There are 2 types of carrier billing flows:
    • standard PFI – provides a more templated approach to payment pages.
    • Principles based PFI – allows more flexibility, whilst still being subject to same operator guidance.
  • EE, Three and O2 have mandated PIN flow whilst Vodafone still have 2 click flow as of May 2019.
The information above is correct at the time of publication, but seek specific advice prior to launching or running a service.