Mid-Year Review: VAS/DCB in 2021: rising fraud causing challenges for the sector

In Empello by Empello

Over the first half of 2021, FraudScan monitored and tracked over 400,000 VAS journeys in 24 markets around the world to find and stop visible advertising fraud. During the same period, FraudStop blocked over 55 million fraudulent transactions in over 30 countries around the world. This has given us a unique insight into emerging trends in the global VAS landscape.

In our mid-year review, we sought to evaluate emerging trends in the VAS market in 2021 and identify new threats to the industry. We also provided country updates on some of the key markets Empello covers.