Payguru and Empello enter into strategic partnership to promote sustainable mobile payments in Turkey

In Empello by Empello

Istanbul & London, 3rd October 2016. Payguru and Empello today announce a strategic partnership to promote compliant and sustainable mobile payments in the Turkish market.

Payguru, the leading mobile payments provider in Turkey, is collaborating with Empello, the leading ad monitoring and compliance specialist for mobile payments, to deliver high quality and consumer focused services for the Turkish market.

As the first mobile payment company in Turkey to be granted a payment permit by the Banking Regulation and Supervision Agency, Payguru is well placed to support content providers via both Value Added Services (VAS) as well as Mobile Payments which require this permit.

As the pioneer of ad monitoring for 3G/ 4G advertising, Empello is uniquely positioned to detect misleading or fraudulent promotions which may appear via affiliate marketing, in-app and social media.

Through this collaboration Empello and Payguru will enable content providers to launch, develop and promote mobile-billed services in Turkey which benefit from low risk marketing as well as preferential commercial terms from Empello and Payguru.

More information is available at and