Pin loops and are they serving the VAS and direct carrier billing industry?
It’s a hot topic with carriers and regulators weighing up their potential of increased protection for consumers against fraud vs. merchants weighing up whether their added friction in the payment process causes consumers to abandon purchases and makes DCB less attractive vs other payment methods.
In this article in Telemedia Online, Empello discusses with Paul Skeldon our experience of Pin Loop implementations; their impact on fraud and the payment ecosystem; and alternative ways of addressing the problem of fraud without adding friction into the payment process. We hope you find it an interesting read.
